Many years ago, I had an old marketing mentor of mine say something extremely profound to me. He said, “Chauncey, the problem with what you sell to tax business owners is twofold …
First, the tax pros you’re promoting your services to are not opportunity motivated. Their primary motivation is to avoid having a boss, NOT to build wealth or grow a million-dollar tax practice. They merely want their tax business to pay its bills, have a bit left over and not ask much more of them than a 9-to- 5 job would – which is totally foreign to a driven entrepreneur like you, and therefore difficult for you to understand.
Second, most tax professionals are not all that inspired by the idea of improving what they have because they don’t like it. They’re extremely unmotivated to tackle growth and all the problems that they know will come with it. They’re bored and WEARY of dealing with the same problems over and over again. So the idea of adding more clients is about as welcome as a root canal with no Novocain. They’re like Hogan’s Heroes … they don’t want to fix the place up, they want to escape.”
I can’t say the above is an accurate description of YOU, but it absolutely IS how many tax business owners feel, at least occasionally if not constantly, and the reason why they aren’t aggressively trying to run new advertising campaigns, hire additional tax preparers and other strategies to GROW.
I get it. With ALL the problems that come with growth, it’s extremely tempting to hold back, to procrastinate and kick the proverbial can down the road and deal with later. But “staying put” is not without its own misery – and if you’re not at peace with your financial situation and you KNOW you should be further along, then join us in Orlando.
Let me (and other success minded tax business owners) restore your passion for success, your ambition to WIN. Let us champion you to greater profits, more certainty, less angst. Let us give you the encouragement you need and the confidence to drive forward without fear. Regardless of how smart, driven or hardworking you are, achieving success ALONE is a grinding, exhausting, uphill battle fraught with expensive mistakes.
The good news is that you DON’T have to climb the mountain alone. The Real Tax Business Success Summit in Orlando, Florida is a lifeline, the support group, the “family” you’ve been needing. You know I won’t lead you astray. You KNOW I deliver.