First of all, notice with me for a second. Do you see how we are talking about MEDIA as the third of the three Ms?
Real marketing is Market, Message, then Media, in that exact order!
Not … media--then figuring out what you want to say with your message and then figuring out to whom you are going to say it (market) and then hopefully somebody “bites.” (That’s the exact opposite of what you’re supposed to do.)
This fatal mistake is made much too often by the regular tax business owners. Why? Well, they just don’t know any better. (That’s good for you because you’ve got this package and THEY don’t!)
When they choose media first, it’s a recipe for disaster! (And their marketing plan’s promotional chances for success are fading like a Key West sunset.)
You see, if you are following what I’m telling you to do with all of these promotional secrets, and you do them in the PROPER ORDER, the way I tell you to do, your chances for a successful advertising campaign INCREASE considerably!
Don’t forget the order of the 3 Ms: MARKET, MESSAGE and MEDIA.
Now let’s get into some of the specific secrets to using the different media options that will be available to you.