Real Tax Business Success
Lesson - 30
The Most Important Part of Any Message (Part 2)
How To Make A “Killer” Marketing Message
Author: Chauncey Hutter Jr.
When in doubt, start out with your best and most powerful headline and subheads! 

In order to make the sale, at some time you have to get the reader’s attention with your headline. Now if you never get your prospect’s attention, what good is the rest of the ad going to be? (Not much.) 

So if you ever have any doubt as to what headline to go with, just think of never getting your prospect’s attention and losing money because of it. That should clear your head up pretty quick. 

So now, if your life depended on it, what headline would you run? 

(I’ve heard a famous copywriter once say this is how he decided on the right headline for his sales letters. He imagined a gangster standing behind him as he’s at his computer. This mean old greasy guy is his client and to make sure he does a good job with his sales piece, the gangster has got a gun to his head. If the sales letter doesn’t make money, the copywriter gets a big fat hole in the back of his head.) 

Now that’s some pressure! But you see, if you put this kind of pressure on yourself with some extra time, YOUR sales letter (especially the headline) would be a lot better. (Maybe we all need to think a gangster with a gun is behind us as we develop our advertising.) 

You can make a better headline by TELEGRAPHING your main and most exciting benefit! Then back it up and add even more selling phrases in your subheads. 

Subheads can be just as important as headlines. They should all flow together. 

Here are two examples from my old tax business: 
FREE Electronic Tax Filing And 1 Day Tax Preparation Service, 
All Backed By Our “Complete Peace Of Mind” 
Accuracy GUARANTEE!
OR
[ABC Tax Service] Offers 1 Day (and most times SAME day) 
Tax Preparation Services And FREE Electronic Filing If 
We Prepare The Return For Those Who Want An Experienced 
Tax Professional Helping Them Deal With The 
NEW Tax Law Changes This Year!

That’s for a white collar target market. Here’s one for the blue collar target clients:
Instant Tax Loans And FREE Electronic Tax Filing GUARANTEED!

“[ABC Tax Service] Helps You Get Your Refund Loan Check In 
Your Hands Faster Than You Can Spend It And You 
Don’t Have To Pay Any Money Up Front!”
(All fees come right out of your refund check, so don’t come to our office with any cash!)

These were some of the best and most power reasons to use our tax service as compared to our competition, so we start right out of the gate promoting them! 

And guess what? Those pieces got read, they pulled high-response…and the ROI was through the roof.

Chauncey Hutter Jr.
Tax Marketing Expert
Chauncey Hutter, Jr, is a best-selling author and leading marketing consultant and success coach to the tax industry. Mr. Hutter grew his father’s $50,000 per year tax preparation business to a multi-million dollar empire with 24 locations, 400+ employees and over 27,000 tax clients all coming from his marketing campaigns. 

 For more info on Real Tax Business Success, go to www.taxmarketing.com 

© Real Tax Business Success Crash Course
I Want All 49 Lessons
I'm Adding My Best Email Address To Receive
Chauncey's Full Tax Marketing Crash Course:
Improving Your Life Can Be Incredibly Simple...
  • Step #1 - Decide What You Want
  • Step #2 - Find Someone Who Already Has What You Want
  • Step #3 - Do What They Did To Get What They Have
Lorem ipsum dolor sit amet, at simul congue quidam sea, pri ornatus corpora ut. Mea te ornatus copiosae, mea duis sale utinam id. Ne ubique iriure platonem sea. In pri dolore phaedrum posidonium.

Eos ad clita partiendo, saperet principes sententiae ea cum, sea ad quod verterem delicata. 
Lorem ipsum dolor sit amet, at simul congue quidam sea, pri ornatus corpora ut. Mea te ornatus copiosae, mea duis sale utinam id. Ne ubique iriure platonem sea. In pri dolore phaedrum posidonium.

Eos ad clita partiendo, saperet principes sententiae ea cum, sea ad quod verterem delicata. Nonumy saperet pericula ei his, ei sint habeo pro. No aliquam expetendis vel, eum vidisse admodum no. Ut cum dicta corrumpit interesset, quo nobis discere ex, cu accusam comprehensam vix. Pro eros iracundia philosophia ad, contentiones mediocritatem at has.

Utinam aeterno insolens et sed, sint malis in duo, fabulas periculis omittantur eos et. Lucilius tacimates recteque vix no, quando aliquip postulant qui id. Debitis eligendi gubergren sea eu. Affert iudico his et, ei sit vide consetetur. Numquam impedit albucius in eum, minimum prodesset has eu. Ea mea nostrum mnesarchum disputando.


Limited Availability. Offer May Be Removed At Any Time...
Real Tax Business Success
205 2nd Street S.W. Charlottesville, VA 22902
Phone (434) 293-2707 Email chauncey@taxmarketing.com Fax 1 (888) 794-5712

©RTBS / Chauncey Hutter, Jr